Over the past five years plant-based lifestyles have quadrupled. Limiting our dairy and meat intake is reported to be the most positive way to reduce the impact on our planet. If every family removed meat from just one meal a week, it would have the same environmental impact as taking 16 million cars off the road. We really do believe that with our deliciously versatile products we can help everyone achieve this by eating plant based even more than once a week. - it doesn't take everyone to go totally plant based, we just need a lot of people eating plant based a little more often.